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Transparency, the Internet and good hospitality – All the hotel’s a stage…

We accept the reality of the world with which we are presented. We’ve become bored with watching actors give us phony emotions. We are tired of pyrotechnics and special effects. While the world he...

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RoomKey.com – What’s the value proposition for customers?

There’s a lot of buzz in the industry about the new meta search engine launched by 6 hotel giants…there’s clearly a great value proposition here for hoteliers… but what about the customers? I still...

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The Hotels vs OTA Paid Search War – Get Your Defensive Strategy Right

Here’s another great guest post by the team at Mirai Espana, this time by Pablo Delgado and César López. This post examines how 3rd Party Retailers / OTAs capture business intended directly for...

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